C Flux Logo Design
PopLife Popsicles – “Gourmet, hand-crafted, all natural vegan pops. Your taste buds never had it so good! Indulge in a healthy, flavorful treat to combat this brutal summer heat!!! – Terra Coles, Owner“. You can’t go wrong with that.
This project started off with me doing some promotional pieces for her and in the process… she wanted to change the logo. HA! Well, she has been thinking about doing so. She wanted poplife to be a likkle more adult. Which makes sense when you hear words and phrases like “Gourmet and hand-crafted”. We did some research and found a couple of different brands that related to her vision and the result based on that info. I didn’t want to do anything similar to her competition so we went left. I had a vision of high priced elegance (thin text) with a touch imperfect blemishes (worn surface) because her pops are affordable. Most people don’t look to pay much for something that looks worn. HAAA! The combination keeps the brand highly respected.